Differentiating Between Market Structures Essay Example for Free

Differentiating Between Market Structures Essay Using the virtual organization of Kudler Fine Foods, evaluations will be made to determine market structure and competitiveness. Kudler Fine Foods current strategic plan for 2003, marketing overview, and market surveys will provide information to evaluate how Kudler competes in its market and where its strengths and weaknesses are located. Based on the evaluation of Kudler Fine Foods an applicable market structure will be determined and the structures effects on the organization and its long-term profitability. Recommendations will be made for Kudler Fine Foods while comparing real-world organizations. Kudler Fine Foods Located in the San Diego area, Kudler Fine Foods has three locations offering imported and domestic specialty foods. Founder, Kathy Kudler found the joy of gourmet cooking to be a business opportunity and opened the first store in 1998. The first year of business was profitable and paved way to the opening of two additional stores. Shopping the world for the finest of products allows Kudler Fine Foods to offer the finest of wines, foods, and related goods. It is Kudler Fine Food’s mission to provide these fine selections coupled with knowledgeable, experienced, and helpful staff to create a pleasing shopping experience (Virtual Organization Portal, 2007). Strategic Plan 2003 To provide Kudler Fine Foods mission while staying competitive, profitable, and delivering the goods known for, strategic plans are necessary. In 2003 a strategic plan was generated, within the plan traditional supermarkets were thought of as competition. Albertsons, Vons, and Ralphs advertised specialty foods similar to Kudler Fine Foods in the area of meat and produce. However, Kudler stays competitive by attracting specific customers cooking gourmet. While competitive stores offer similar food, they do not offer the same customer service, gourmet accessories, and foods Kudler offers. Whole Foods and Trader Joe’s offer similar product but aim to gain customers focused on healthy lifestyles not the gourmet experience. Foreign food stores are not a large competitor, they to do not focus on the gourmet experience. While foreign food stores may have particular ingredients, they lack the competitive advantage of selection, service, expertise, or tools Kudler Fine Foods provides. According to 2003s strategic Plan Kudler Fine Foods customers are less price conscious than competitors (Virtual Organizations Portal, 2007). There is no direct competition although there are competitors trying to gain Kudler’s customer base. The combination of services and goods Kudler Fine Foods offers sets it apart from competition. Kudler Fine Foods uses its differentiated goods, atmosphere, knowledgeable services, intimate customer loyalty, and expansion of goods and services to stay competitive within the market. Ultimately it is the gourmet experience that makes Kudler Fine Foods a competitive force in the market. Marketing Overview Experiencing significant growth, Kudler Fine Foods looks to increase the profitability and loyalty of consumers and expand services. Kudler is strategically increasing profitability and loyalty of its customers by increasing internal efficiency, enacting a frequent shopper program, and expanding the services offered. Using a frequent shopper program customer purchases shopping behaviors are tracked and refined so applicable products can be offered to valued customers. Frequent shoppers will be offered points for shopping to redeem rewards to maintain store loyalty. To expand services Kudler offers exclusive upscale events in the store and in the comfort of customers own homes, which increases word-of mouth marketing, customer loyalty, and social networking. In addition to expanding services and offering frequent shopper programs to increase revenue Kudler Fine Foods focuses on reducing costs by increasing efficiency. Using a large department store to benchmark, Kudler is engaging in developing employees through training programs and upgrading software systems. Costs are reduced by minimizing purchases while maintaining adequate amounts of stock. Using information retrieved form the frequent shopper program and the â€Å"dollar value and profit margin per transaction† orders are placed to best capture customers needs while tracking sales data for better forecasting, merchandise selection, and inventory management (Virtual Organizations Portal, 2007, para.5). The store advertises the same sales and merchandise for the three stores and coordinates to maintain enough inventories within each store location to maintain a customer service level of 95% (Virtual Organizations Portal, 2007). Like other retail stores customer satisfaction is a prime marketing tool but so is the ever changing gourmet items offered in the stores. New items are introduced regularly into the store; Kathy looks to competitors for pricing strategies and product comparison to market the new goods. While Kathy looks to competitors her customer differs from other markets in the area, they look for a gourmet experience. Market Surveys Kudler Fine Foods conducted market surveys in 2010 and 2011to collect data from consumers. The surveys help to identify opportunity, measure success, and identify strengths and weaknesses within the organization. The 2010 survey indicated that there was not a good selection of products present in the store. This was an area of weakness and an opportunity to improve; the 2011 survey showed an increase of satisfaction in the selection of products presented in the store. Once a weakness, the surveys measure success in the increase of product selection from 2010 to 2011. Surveys identify store hours, atmosphere, merchandise satisfaction, and knowledgeable service representatives as Kudler Fine Foods strengths. Weaknesses include merchandise displays and in 2010 selection and overall store satisfaction. The marketing surveys show improvements from 2010 to 2011 in both strengths and weaknesses indicated by customers (Virtual Organizations Portal, 2007). Kudler Fine Foods Market Structure Kudler Fine Foods is a monopolistic competition market structure. Within a monopolistic competition market structure there come both positives and negatives effects for Kudler Fine Foods. Positives While there are many similar organizations Kudler Fine Foods goods and services are differentiated. Kudler Fine Foods offers physical product differentiation in the service offered. For example, customers look to Kudler Fine Foods for a gourmet experience that cannot be found elsewhere. Kudler Fine Foods overall performance creates an experience. This experience is different from competitors accounted for in the strategic plan. Another positive of a monopolistic competition is that they are price makers, because Kudler Fine Foods offers differentiated products and services they are able to set their own prices. Kathy uses competitors as a price guideline but sets her own prices. In a monopolistic competition market large profits are possible in the short run. Negatives Kathy easily entered the market and so will other individuals because there are no barriers to entry in the monopolistic competition market. The fewer barriers to entry in a market the more competition arises. The low barriers to entry in this market mean one must have an opportunity to differentiate; Kudler Fine Foods has this opportunity by offering different goods and services from its competitors. To stay actively competitive Kudler Fine Foods must engage in advertising to let customers know the difference between Kudler Fine Foods and their competitors. Advertisement costs time and money and can be difficult to make advertisements stand out against competitors. Long-term profitability As mentioned above in the short run profits are possible but because there are no barriers to entry many firms are attracted to the market, which increases in the long-run. As new firms enter the market Kudler Fine Foods products and services will become more elastic shifting the demand curve to the left, prices will be driven down reducing profits. In the long run these reduced profits will continue until Kudler Fine Foods reaches long run equilibrium, economic profit is impossible in the long run. Recommendations A personal recommendation for Kudler Fine Foods is to stay in the short run to continue making the most profits. They can do this by furthering product differentiation. For example, Kudler Fine Foods can look to competitors to make sure they are not selling the same products and offering the same services. Kathy already frequently introduces new products and should continue to do this. Staying innovative will also be beneficial, introducing online sells may help keep Kudler Fine Foods in the short run longer. Real-world comparisons In the real-world there are many monopolistic markets like that of Kudler Fine Foods. Taylors Market is an example, like Kudler Fine Foods they offer gourmet options. Taylors Market finds its competitive edge by offering specialty items, including an onsite butcher. Both Kudler Fine Foods and Taylors Market are one of many firms in a monopolistic competition market structure. They stay competitive by offering differentiated goods and services. While both firms start out inelastic in the short run, in the long run they become more elastic. Below is an example of how Taylors Market and Kudler Fine Foods monopolistic competition market structure compares and differs from other market structures.

Hector Gaming Company Case Study

Hector Gaming Company Case Study a) The major cause of this problem is organizational politics. Everyone needs to be brought back to the same page. This can be obtained by setting goals and objectives together as a team. Secondly, you need to take all the projects and put them through some sort of decision criteria. This will help you choose the projects that are most crucial to your organization. Underlining Issue: The underlying issue with your organization is that you do not have clear mission of where the company is going. Analyze: Strengths Growth rate for the last two years is approximately 80% each year. Unique industry specialists. Peters entrepreneurial spirit. Weaknesses: Too many projects on the go. Lack of internal communication. Conflict of interest. Opportunities: A unique product that has niche educational value. Well established brand Threats: Potential loss of industry talent to other companies. Increased elements of competition. Threat of substitution products. Alternatives: Do nothing: If you follow this alternative you have potential of loosing key employees. Revise the mission statement: If choose this alternative you can bring the company back into line with everyone on the same page. Fire some or all your 10 top managers: If you choose this alternative you the potential of loosing valuable assets that can help build your business. Recommendations: Develop a new mission defining the company direction with focus on the lower age groups. Make sure to develop the new mission with all elements of your management. Guiding Coalition. Set out goals and objectives for all areas of your business. Make sure those goals align with your new mission. In addition, all your goals need to be SMART goals. Hector Gaming Company 1. What is our major problem? The major problem with the HGC is the organizational politics. There are many internal problems in regards to resource allocation as project managers do not manage its resources effectively and efficiently. 2. Identify some symptoms of the problem? Each project manager believes his or her project is more important. More projects are not meeting deadlines and are coming in over budget. Confusion as to who the target market is. Communication among employees is weak. No priority teams to prioritize projects 3. What is the major cause of the problem? One of the major causes is that HGC is growing too fast at a rate 80% a year for the past couple of years. Furthermore, mismanagement is a cause for concern. Sally Peters (founder) seemed shocked with the problems that are occurring in the company. This is a sign that she is not paying attention to internal matters. Recommendations: Sally Peters should take more of a role to oversee all projects that are currently on the go. Implementing a corporate structure for HGC Possibly hire an HR director to make sure proper resources are allocated accordingly.

Tension in Mary Shelleys Frankenstein and Susan Hills The Woman in Black :: English Literature

Tension in Mary Shelley's "Frankenstein" and Susan Hill's "The Woman in Black" Tension is created in both Mary Shelley's "Frankenstein" and Susan hills "the woman in black" but in a different way. In Mary Shelley's novel "Frankenstein" tension is created by the settings, most horror story's are. Both novels create tension in there settings by using the power of imagination and the unknown. Central to both the plots is the idea of dreams and nightmares. Both Frankenstein and the women in black were set at night and both in isolated areas. Frankenstein was set in an isolated building in Ingolstadt, Switzerland "on a dreamy night of November" "as the rain pattered dismally against the panes". This creates tension as she is using the horror of the unknown in the isolated building. "Candle was nearly burnt out." Mary Shelley also creates tension in her novel by using the description she does when the creature has just been created, "His yellow skin scarcely covered the work of muscles and arteries beneath his hair were of a lustrous black and flowing". The way he describes this creature clearly gives you the impression it is evil. In the novel Frankenstein after the creature is created the man takes pity and is disgusted with what he has created, "The beauty of the dream vanished" For creating a creature that will have to live his life knowing that he was a creation. This is where the tension starts to build and the creature decides to take revenge on the one who created him, "Evil will have its revenge". However in "the woman in black" her appearance is not described very much. Susan hill does however describe the look on her face as 'as a desperate, yearning malevolence; it was as though she was searching for something she wanted, needed- must have, more then life itself, and which had been taken from her. This helps prepares the reader in

Dorothea Dix Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Dorothea Lynde Dix was quoted as saying, â€Å"In a world where there is so much to be done, I felt strongly impressed that there must be something for me to do.† Dix began at the age of 39, and spent the next 20 years as a social reformer for the treatment of the mentally ill. When asked to teach a Sunday School class at a women’s correctional facility, Dix was appalled at the conditions, as well as the fact that many of the women weren’t criminals, but were instead mentally ill. This is where her crusade began. Her work had immediate results throughout the country, and the changes are still being felt even today.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.webster.edu/~woolflm/dorotheadix.html. The website is an excellent source that chronicles Dix’s early life. As a child she lived in a household with a mentally unstable mother and an alcoholic father. This site details her first career as a teacher, then her second career as a social reformer. The Webster site gives an abundance of specific detail about how Dix influenced people and how passionate she was about her beliefs. The last portion of the website biography laments the fact that Dix and her accomplishments are sadly under-reported in most history and psychology textbooks, but that this fact would sit very well with Dix herself, as she preferred to not be in the spotlight.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.dhhs.state.nc.us/mhddsas/DIX/. This website gives a much more detailed description of Dix and her early life, as well as the time she spent in Boston. The writing is more personal and gives more intimate details. The site, in it’s entirety, is for the Dorothea Dix Hospital in Raleigh, North Carolina. The hospital history portion gives a stirring and highly detailed account of Dix visit to North Carolina and the events leading up to the state legislature’s decision to give money for a state hospital. It is an informative, as well as entertaining, account. The site also contains many photographs of Dorothea Dix and the hospital. This site and the historical elements that it contains is a microcosm of the change Dix brought about.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.uua.org/uuhs/duub/articles/dorotheadix.html. This site gives another overview of Dorothea Dix’s early life and career highlights, but does so with an emphasis on her finding her religious home among ... ...nian Institution site gives more detail on Dix ideas and involvement in the Civil War. It tells how Dix modeled her nursing after Florence Nightingale, even down to commissioning a black dress for herself, imitative of her heroine. The article also paints a portrait of Dix as a dour, disciplined and dedicated person who had trouble relating to the nurses and had a troubling relationship with the male doctors.   Ã‚  Ã‚  Ã‚  Ã‚  Dix’s life work has had a lasting effect on the care and treatment of the mentally ill. Her goals were never concretely set in her mind, she simply did what was best for the people and accomplished immeasurable good in her lifetime. Not only did she bring to light the plight of the mentally ill, she helped to open the door for hospitals and asylums to be built across the country and bring about overall change in the care and treatment of the patients. She believed, and was able to show, that the â€Å"insane† weren’t a lost cause. With proper care and treatment many were able to recover and lead normal lives. This was something that professionals at the time didn’t think was possible. She awoke the nations conscience to the plight of the mentally ill.

Malcolm X :: essays research papers

Malcolm's life is a Horatio Alger story with a twist. His is not a "rags to riches" tale, but a powerful narrative of self-transformation from petty hustler to internationally known political leader. Born in Omaha, Nebraska, the son of Louise and Earl Little, who was a Baptist preacher active in Marcus Garvey's Universal Negro Improvement Association, Malcolm, along with his siblings, experienced dramatic confrontations with racism from childhood. Hooded Klansmen burned their home in Lansing, Michigan; Earl Little was killed under mysterious circumstances; welfare agencies split up the children and eventually committed Louise Little to a state mental institution; and Malcolm was forced to live in a detention home run by a racist white couple. By the eighth grade he left school, moved to Boston, Massachussetts, to live with his half-sister Ella, and discovered the underground world of African American hipsters. Malcolm's entry into the masculine culture of the zoot suit, the "conked" (straightened) hair, and the lindy hop coincided with the outbreak of World War II, rising black militancy (symbolized in part by A. Philip Randolph's threatened March on Washington for racial and economic justice), and outbreaks of race riots in Detroit, Michigan, and other cities (see Detroit Riot of 1943). Malcolm and his partners did not seem very "political" at the time, but they dodged the draft so as not to lose their lives over a "white man's war," and they avoided wage work whenever possible. His search for leisure and pleasure took him to Harlem, New York, where his primary source of income derived from petty hustling, drug dealing, pimping, gambling, and viciously exploiting women. In 1946 his luck ran out; he was arrested for burglary and sentenced to ten years in prison Malcolm's downward descent took a U-turn in prison when he began studying the teachings of the Lost-Found Nation of Islam (NOI), the black Muslim group founded by Wallace D. Fard and led by Elijah Muhammad (Elijah Poole). Submitting to the discipline and guidance of the NOI, he became a voracious reader of the Qu'ran (Koran) and the Bible. He also immersed himself in works of literature and history at the prison library. Behind prison walls he quickly emerged as a powerful orator and brilliant rhetorician. He led the famous prison debating team that beat the Massachusetts Institute of Technology, arguing against capital punishment by pointing out that English pickpockets often did their best work at public hangings!

Integration of Evidence-Based Practice Into Professional Nursing Practice Essay

In this paper we will discuss the integration of evidence based practice into professional nursing practice. Scott & McSherry (2008) define evidence based practice as the combination of individual, clinical, or professional expertise with the best available external evidence to produce practice that is most likely to lead to positive outcomes for a patient. Despite literature surrounding what evidence based nursing is and isn’t, nurses struggle to get evidence into practice. Many reasons have been reported including a lack of understanding about evidence based nursing means. Scott & McSherry (2008) also define evidence based nursing is a process by which nurses make clinical decisions using the best available research evidence, their clinical expertise and patient outcomes. We will also discuss nursing’s simultaneous reliance on and critique of EBP in the context of critical reasoning. There will also be discussion of a study done that examined the effects of integrating evidence based practice into clinical practicum among RN-BSN students and the limitations of evidence based practice and an alternate view of decision making. Lastly we will discuss evidence that challenges the traditional practice regarding injection sites (Cocoman & Murray 2010). According to Guem et al. (2010) evidenced based practice is a problem solving approach to clinical care that incorporates the conscious us of the current best available evidence, a clinician’s expertise, and the patient values. Evidence for evidence based practice does not always rely on research findings. Sources used can include research findings, clinical experience, quality improvement data, logical reasoning, recognized authority, and client satisfaction, situation, experience, and value (Leddy & Pepper 2008 p. 66). On the contrary evidence based nursing is essential because of its potential to save time and money and improve patient outcomes by decreasing costs, through standardizing and streamlining costs (Scott & McSherry 2008). It is important o understand the difference between evidence based practice and evidence based nursing because at times they are used interchangeably. Scott & McSherry (2008) state that the nursing practice has welcomed EBP but when it comes to EBN, it is still yet to come reality because the concept is much unsophisticated and can lead to problems associated with its use and misuse. EBN is merely a construct and has yet to be successfully implemented (Scott & McSherry 2008). In essence the dilemma with EBN is that we don’t really know the definition of nursing. Although there are problems with the definition we know that clinical judgment is one of the major concepts used in nursing thus it reinforces the notion of EBP and ultimately EBP. To advance the profession and ensure solid standards of practice, we should look beyond evidence based practice, while useful in implementation it is just one of many other component parts (Jutel 2008). Evidence based practice is like the new black in nursing practice and already occupies a prominent position, several international nursing organizations support its use as a strategic action in the advancement of the profession. Despite the emphasis on EBP, there is also a strong opposition to it, not with the actual use of EBP being a problem but with the fundamentals on which it stands. These arguments complain of the veracity of the criteria used in EBP which simultaneously undermines and cannot support EBP (Jutel 2008). If it had not been for the cultural turn which recognized that things are not always as they seem or that power, society, and culture contribute as much as science to generating knowledge, the debate about EBP would have never surfaced (Jutel 2008). Although nurses argue against EBP, they lack important tools necessary to replace EBP. â€Å"Nursing education places high value on authority and adherence to clinical protocols, rather than on skills† (Jutel, 2008. P. 419). Opponents of EBP suggests that development of clinical practice guidelines, critical care pathways, and protocols may actually interfere and entice practitioners to develop somewhat of a cookbook recipe attitude to client care (Leddy & Pepper 2010). With quality improvement being rooted in industrial production, perhaps standardization may not be as desirable because patients have unique needs and characteristics the may be overlooked when adhering to strict clinical practice guidelines. Nursing adopts a devoted and somewhat naive trust when assessing information, we are quick to accept the truths of a peer reviewed article, drug company propaganda, and quick to accept an argument on inconsistencies of EBP. The tools EBP claims to own, are incredibly useful, however, are not tools of EBP; they are critical skills of information appraisal. As evidence based practice rapidly replaces the traditional paradigm of healthcare decision making, health care members have an obligation to access knowledge, apply it in practice, and lead others to use it appropriately (Geum et al. 010 p. 387). For example RN-BSN programs; these are adult students who have clinical knowledge and skill, structured background and educational preparation and employment experience but have not taken a formal research course, thus they show less confidence to include evidence based practice in their practices because these are courses that are not common outside a baccalaureate curriculum. To examine the effectiveness of the integration of EBP into a clinical practicum a study was done among Korean RN-BSN students. The main goals were to enhance students’ competencies for EBP knowledge skills and attitudes and to expose students to opportunities that would encourage the use of best evidence (Geum et al. 2008). Each student was instructed to define patients nursing problems for their individually assigned patient and to formulate nursing problems using the EBP question format, PICO, which we discussed earlier in the semester, to select the nursing intervention for the problems posed. Before the EBP practicum, the overall and individual scores for EBP efficacy among RN-BSN students indicated that students were â€Å"a little confident† regarding the EBP process (Geum et al. 2008, p. 389). Results of this study indicate that integration of EBP into an RN-BSN clinical practicum had a positive effect on EBP efficacy and decreased barriers to research utilization among students in Korea, which also corroborates with studies conducted in other countries. Evidence based practice is a learned set of skills thus critical thinking is vital in developing evidence based nursing practice (Geum et al. 2008). Regardless if the evidence on complications, nurses in clinical settings still continue to use and instruct nursing students on the use of dorsogluteal injection sites as the site of choice for intramuscular injections (Cocoman & Murray 2010). So, where should an intramuscular (IM) injection be given? Nurses have traditionally used the dorsogluteal, but recent literature has advocated the ventrogluteal site. Choosing sites has been a matter of personal preference, rather than the results of evidence based practice. Slow uptake of medications, major nerves and blood vessels present make this site problematic. A British study suggests â€Å"as previous studies have shown the low efficacy of gluteal intramuscular injections, this route should be avoided for most drugs† (Cocoman & Murray, 2010. P. 1171). As the sciatic nerve lies only a few centimeters from the injection site, injuries pose a significant threat, making the need for accurately identifying landmarks especially important. An alternative site is the ventrogluteal, seen by many as the preferred site. This site provides the greatest thickness of gluteal muscle and is free from penetrating nerves and blood vessels (Cocoman & Murray 2010). Despite evidence favoring the ventrogluteal site, nurses are slow to use it, relying on the much taught and used dorsogluteal site. â€Å"Studies show that only 12% of American nursing staff uses the ventrogluteal site† (Cocoman & Murray 2010. P. 1172). Studies suggest that some reasons the site is not used is because of nurses’ unfamiliarity in locating the site and potential needle stick injury. Unfortunately, nurses have not come to realize that when using the V method, the non injecting hand is to be removed, as it’s only used for visual land marking (Cocoman & Murray 2010). Throughout this paper we have discussed the integration of evidence based practice into nursing from various articles. In the various articles the authors talked about evidence based practice compared to evidence based nursing, the integration of evidence based practice in RN-BSN programs. We also discussed the article on a clinical example which suggested that the ventrogluteal intramuscular injection site over the dorsogluteal site is preferred when it comes to positive patient outcomes.

Hardware and software report Essay

This logo is attractive as it advertises its name in its logo and so it is a useful selling point, this is unlike other logos such as the Apple logo where there is no text. Secondly logo uses two colours and therefore it looks clean and professional and unlike other logos such as the old Fanta logo (which is cluttered and not colour coordinated). Thirdly this logo is a definite improvement for previous BA logos, such as the one released on the Queen’s Birthday in 1991. However the logo hasn’t been updated for just over fifteen years, certainly there have been modifications and improvements, and however BA hasn’t changed it completely. A report done by The Economist shows this could be why BA’s sales have been dropping gradually over the past decade. This logo represents the British based airline; Monarch. This logo uses two complementary colours, which are purple and yellow. The crown image is very clever because it matches the name of airline. The colours are used to great effect on the crown, the middle part of the crown is filled in with a golden yellow, and the two sides match the purple font. The crown is in a bold shape of an â€Å"M† so that people will notice that it belongs to Monarch Airways. It is extremely simple but also very clever and unique Ryan Air is an Irish Airline company who specialise in cheap flights. This logo is simple and quite plain and dull. The writing is big and bold so that people can read it from a long distance and so that it stands out and it has a short slogan underneath persuading potential customers to fly with them. It also has a small image of a golden harp but it’s not on the subject of flying, planes, or holidays. The Ryan Air logo is far too plain and doesn’t use the beautiful two colours to effect. 2. 2 My Logos 2. 3 My Final Logo Mr Jones chose this logo, because he believed this logo represents the ethos and nature of the company. This is one of the only logos to have the slogan of the company underneath. He believed that this was an essential marketing point, which reflects the company. After research of existing logos (both travel and non-travel) and their colour scheme, I chose brow, yellow, and black. He chose the computer designed logos because they look more professional and pleasing to the eye. Another factor that was imperative to my chosen design is the survey I carried out (see Appendix C for completed survey). 2. 4 Task Evaluation How did you choose what features to include in your logo? I looked at three different logos and evaluated the good and the bad things about each logo, and then created each of my own logos and trying to include all of the good features that I had spotted, to make it as effective as possible. I also created a survey on what customers wanted to see in a logo which has given me more of an insight into customer’s needs. What hardware and software did you use? To create these particular logos I used: Hardware Dell Dimension DM 051 Software Microsoft Publisher 2007 Microsoft Word 2007 Corel Graphics Designer Internet Explorer 7 (www. logomaker. com) Suggest an alternative way for completing the task and what other hardware or software could you have used? For this task I could have used different programs or I could have edited my drawn designs on the computer Software Microsoft PowerPoint 2003/7 Adobe Photoshop CS2 Hardware Apple Mac (OS 3. 0 Beta) How well did this task work? Overall I think I did quite well on this task, as I managed to use different programs and explore the different features of them, also I looked at the differences in the features between Microsoft Word 2003 and Microsoft 2007, I feel this has benefited me greatly. My logos look professional and smart, and I am pleased and the end result, however I feel I could’ve put a slogan on all of the logos, not just one.